Rice Chex To Go Gluten Free!
Posted on April 16, 2008 | Filed Under Gluten Free Food, celiac living, gluten free diet
Most Americans will remember Rice Chex breakfast cereal from the days of their youth, but like so very many other well known breakfast cereals it has been off limits to the gluten-free and celiac communities. We have good news [PDF].
General Mills has announced that they will be reformulating Rice Chex as a gluten-free cereal! I might go to my local supermarket and see if it is there yet. This is great news. As a wee lad I could eat Rice Chex until the box was empty, anytime. Today I would be using soy milk instead of moo cow, but I bet I would still enjoy this cereal.
I’ve also read in the press recently an article suggesting that Gluten Free is the new health craze, following in the footsteps of low carb and no carb fads. If so perhaps it is the health fad aspect that is getting big megafoodcorps to pay attention. If 1% of the population has celiac disease, and only 3% of those with celiac disease know about it, that leaves .03% of the population who are on a GF diet because of having a diagnosed case of celiac disease. This is a very, very small minority. So if diet fadsters with no medical requirement to avoid gluten want to help make it easier to find gluten free food, we say good! Have at it. Did you see this rice flour over here ?
Technorati Tags: Rice Chex, gluten free, gluten free cereal, celiac, celiac disease, gf breakfast cereal, general mills
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