Rice Chex To Go Gluten Free!
Most Americans will remember Rice Chex breakfast cereal from the days of their youth, but like so very many other well known breakfast cereals it has been off limits to the gluten-free and celiac communities. We have good news [PDF].
General Mills has announced that they will be reformulating Rice Chex as a gluten-free cereal! I might go to my local supermarket and see if it is there yet. This is great news. As a wee lad I could eat Rice Chex until the box was empty, anytime. Today I would be using soy milk instead of moo cow, but I bet I would still enjoy this cereal.
I've also read in the press recently an article suggesting that Gluten Free is the new health craze, following in the footsteps of low carb and no carb fads. If so perhaps it is the health fad aspect that is getting big megafoodcorps to pay attention. If 1% of the population has celiac disease, and only 3% of those with celiac disease know about it, that leaves .03% of the population who are on a GF diet because of having a diagnosed case of celiac disease. This is a very, very small minority. So if diet fadsters with no medical requirement to avoid gluten want to help make it easier to find gluten free food, we say good! Have at it. Did you see this rice flour over here ? 
Technorati Tags: Rice Chex, gluten free, gluten free cereal, celiac, celiac disease, gf breakfast cereal, general mills
Low and behold, the other day while shopping at Super Target my 8 year old son ran up and down the cereal aisle with the box excited that he found a gluten-free cereal, Rice Chex. Here I was ready to tell him sorry, you can’t have that when he pointed to the front of the box and cheerfully read off “gluten-free.” I couldn’t believe it. Kudos to General Mills for reformulating the ingredients in Rice Chex.
Wow, that is a wonderful story. Thank you so much for sharing it. I’m very happy that your son can now buy “regular” cereal.
BTW, I had Rice Chex for breakfast this morning, and I’m an old retired guy.
Hi Trish, Has your son eaten the cereal yet. I did. The one with Gluten-free checked on the front of the box. BEWARE!!!!Three people in my family have Celiac Disease and we all got sick from eating General Mills new Gluten-free Rice Chex. (AND NO….WE DID NOT MAKE A MISTAKE AND BUY OLD BRAND. IT SAID GLUTEN FREE ON THE FRONT OF BOX.) We don’t live in the same home or even in the same state for that matter, and we all had the same reactions. My sister and I do not eat out and I cook in a gluten-free kitchen. I never add more than one new food to my diet when trying new foods. Seems to me like it is contaminated. I quit believing labels and boxes years ago. I will never purchase this product again. You can’t deceive a Celiac!
Mary, I’m very sorry to hear about the trouble your family had with Rice Chex. I assume they were eaten in a bowl with milk. Do the folks involved normally drink milk with no trouble? I know that some people with celiac disease also develop lactose intolerance.
I use soy milk on my Rice Chex and have not had any trouble.
No! We did not put milk on it. We ate it with soy milk and also ate it as a snack (without anything). It was the cereal that made us sick.
I’ve been wondering why rice chexs have been tasting funny. Glad for all you folk, but it’s not worth eating now.