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Celiac-Related Books



Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food
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The Kid-Friendly ADHD and Autism Cookbook: The Ultimate Guide to the Gluten-F...
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Living Gluten-Free For Dummies (For Dummies (Health & Fitness))
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The Gluten-Free Gourmet Bakes Bread: More Than 200 Wheat-Free Recipes
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The Gluten-Free Vegan: 150 Delicious Gluten-Free, Animal-Free Recipes
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Gluten-Free Flour

#6: Bob's Red Mill All-Purpose Gluten-Free Baking Flour, 22-Ounce Bags (Pack ... Bob's Red Mill All-Purpose Gluten-Free Baking Flour, 22-Ounce Bags (Pack of 8) by Bob's Red Mill Average Customer Review: Buy new: $36.80 $26.71 (Visit the Bestsellers in Baking Supplies ... 23 Jul 2008 at 4:40pm

#13: The Gluten-Free Pantry Beth's Gluten-Free All-Purpose Flour, 16-Ounce Bo... The Gluten-Free Pantry Beth's Gluten-Free All-Purpose Flour, 16-Ounce Boxes (Pack of 6) by The Gluten-Free Pantry Average Customer Review: Buy new: $33.33 $23.08 (Visit the Bestsellers in ... 23 Jul 2008 at 4:40pm

#23: Bob's Red Mill Gluten-Free All-Purpose Flour, 44-Ounce Units (Pack of 4) Bob's Red Mill Gluten-Free All-Purpose Flour, 44-Ounce Units (Pack of 4) by Bob's Red Mill Average Customer Review: Buy new: $35.02 $28.14 (Visit the Bestsellers in Baking Supplies > Flou... 23 Jul 2008 at 4:40pm

#37: OrgraN Gluten-Free Plain All-Purpose Flour, 17.5-Ounce Boxes (Pack of 8) OrgraN Gluten-Free Plain All-Purpose Flour, 17.5-Ounce Boxes (Pack of 8) by OrgraN Average Customer Review: (Visit the Bestsellers in Baking Supplies > Flours & Meals list for authoritativ... 23 Jul 2008 at 4:40pm

#44: Bob's Red Mill Gluten-Free Garbanzo Fava Flour, 22-Ounce Bags (Pack of 8) Bob's Red Mill Gluten-Free Garbanzo Fava Flour, 22-Ounce Bags (Pack of 8) by Bob's Red Mill (Visit the Bestsellers in Baking Supplies > Flours & Meals list for authoritative information on ... 23 Jul 2008 at 4:40pm

Kelloggs to Celiacs: Take a Hike

Posted on May 14, 2008 | Filed Under Gluten Free Food, caveat emptor, celiac shopping, gluten free diet 

When you go food shopping chances are you do not know the names of the actual company that owns food brand names. As it happens both Morningstar Farms and Gardenburger, arguably the 2 leading providers of veggieburgers, are subsidiaries of the giant food conglomerate Kelloggs.

People with celiac disease have been raving for some time about the Gardenburger brand Grilled Veggie Burgers. But Kelloggs has now reformulated this product to contain wheat, so it is no longer a gluten free product.

No doubt it is purely a coincidence that just a few weeks ago one of the largest competitors of Kelloggs, General Mills, announced that they have reformulated their famous Rice Chex product to be gluten free.

The message I am receiving from Kelloggs is go away. While the message I am receiving from General Mills is, hey, we know you are there.

This seems to be an ideal case for the free market to decide, if Kelloggs does not want my business I will not buy any of their products. None.

If General Mills wants to acknowledge my existence and the special diet I must follow, then they can have my business.

This is sometimes called voting with your wallet. May the giant food conglomerate that wishes to make food I can eat be the winner.

Technorati Tags: Kelloggs, General Mills, Gardenburger, gluten free, Morningstar Farms, free market, veggie burgers

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