This post is not about Crelm toothpaste.

There is a company named Enzymedica that sells, among other things, a product called Glutenease. In their literature describing this product they make some rather startling statements, let us examine one in particular, the context is a discussion of the usefulness or lack thereof of the gluten free diet as a means of treating celiac disease, which is also called gluten intolerance.

Glutenease by Enzymedica Marketing Statement
"Though effective in the short term, removing foods does not provide an ultimate solution. Once those foods are reintroduced to the diet, the symptoms return. "

Now imagine a person who is drunk, or high, playing Russian Roulette, and then suddenly realizing it is not a very smart thing to do:

Russian Roullette Claim Using Similar Logic

"Though effective in the short term, putting the gun down does not provide an ultimate solution. Once the gun is reinserted in the mouth, the person could die".

We do not recommend that people with celiac disease, which is sometimes called gluten intolerance, should play Russian Roulette with their health. You can see more discussion of this product here.

[tags]Gluten free, gluten free diet, deceptive marketing, celiac disease, celiac diet, woo, dangerous products, misleading advertising[/tags]