Kelloggs to Celiacs: Take a Hike
May 14th, 2008 Posted in Gluten Free Food, caveat emptor, celiac shopping, gluten free diet | one comment »When you go food shopping chances are you do not know the names of the actual company that owns food brand names. 
As it happens both Morningstar Farms and Gardenburger, arguably the 2 leading providers of veggieburgers, are subsidiaries of the giant food conglomerate Kelloggs.
People with celiac disease have been raving for some time about the Gardenburger brand Grilled Veggie Burgers. But Kelloggs has now reformulated this product to contain wheat, so it is no longer a gluten free product.
No doubt it is purely a coincidence that just a few weeks ago one of the largest competitors of Kelloggs, General Mills, announced that they have reformulated their famous Rice Chex product to be gluten free.
The message I am receiving from Kelloggs is go away. While the message I am receiving from General Mills is, hey, we know you are there.
This seems to be an ideal case for the free market to decide, if Kelloggs does not want my business I will not buy any of their products. None.
If General Mills wants to acknowledge my existence and the special diet I must follow, then they can have my business.
This is sometimes called voting with your wallet. May the giant food conglomerate that wishes to make food I can eat be the winner.
Technorati Tags: Kelloggs, General Mills, Gardenburger, gluten free, Morningstar Farms, free market, veggie burgers
